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About Us

Shandong New Coord Color Masterbatch Co., Ltd., located in the beautiful Laiwu District of Jinan City, Shandong Province, China, is a key investment project strongly supported by the local government. The company boasts strong technical capabilities and advanced manufacturing processes, making it a focal point in the region’s efforts to develop high-tech enterprises. We specialize in the research, production, and sales of black masterbatches, functional masterbatches, environmentally degradable masterbatches, and bio-based materials, providing professional product application technical support and comprehensive solutions to customers. We have always adhered to a technology-oriented approach, considering research and development innovation as the core driving force for our company’s development. Currently, we have established a national-level standard laboratory equipped with industry-renowned experimental equipment and have collaborated with several domestic and international universities and research institutions on joint research and sharing projects. The company has 56 employees, including 12 dedicated to research and development. The total investment in the project is expected to reach 200 million RMB, and once fully operational, the annual production capacity will reach 50,000 tons, making us one of the leading production bases for black masterbatches, functional masterbatches, environmentally degradable masterbatches, and bio-based materials in China. With our continuous focus on product research and development capabilities, advanced production processes, and high-quality product standards, we aim to maintain our leading position in the industry for the long term.

Enterprise Purpose

  • Innovation & Growth
  • Community Engagement
  • Industry Leadership
  • Customer Satisfaction
  • Technical Innovation
  • Excellence in Quality

Why Choose Us

We always adhere to the principle of technology as the foundation, regarding research and development innovation as the core driving force for enterprise development. We have established numerous collaborative research projects with several domestic and international universities and research institutions to ensure sustainable capabilities in product research and development, production processes, and to sustain long-term leadership by maintaining the quality of our products within the industry. We are your trusted China masterbatch manufacturer.

Wide Variety of Colors and Customization Capabilities

Newcoord gives you access to a huge variety of colors and customizable products for your plastic applications.

Technological Expertise

Newcoord maintains its position at the forefront of technological development in the masterbatch sector. Our devoted research and development team consistently investigates.

Superior Product Quality

Newcoord is a byword for outstanding product quality. Using top-notch raw materials and cutting-edge manufacturing techniques.